How agencies can defend against creative-hungry consultancies | Mumbrella360 video
In this session from Mumbrella360, SapientRazorfish’s Hilding Anderson argues that agencies need to provide end-to-end solutions in order to compete with consultancies.
Agencies need to fill gaps around business and technology to provide end-to-end offerings like the consultancies which are “gobbling up” agencies, the director of research and insights at SapientRazorfish’s Washington DC office says.
Speaking ]during the following Mumbrella360 session on digital transformation, Hilding Anderson says agencies need to build their backstage offering and provide an end-to-end solution, similar to consultancies.
