How Australian communities benefit from a healthy and vibrant domestic media landscape in regional Australia
Investing regional advertising back into creating local content is crucial to ensuring a lively media landscape. Brian Gallagher, chair of Boomtown, explores why this reciprocity is necessary, and how Boomtown is celebrating it.
It’s been five years since Boomtown, the collective marketing body representing the 9.8 million people residing in regional Australia, launched onto the domestic media landscape.
When Boomtown was conceived, our mission was to highlight the value of regional audiences to national advertisers. Historically, regional advertising was considered a ‘nice-to-have’ – a variable component, often cut from schedules when savings were needed.
