How clean rooms are revolutionising Australia’s evolving marketing industry
Marketers are increasingly relying on data sharing for more insightful and personalised campaigns. Melanie Hoptman, Live Ramp Asia Pacific’s managing director, explores how clean rooms are reshaping the marketing landscape, and how marketers can get started in using them.
In the IAB’s Australia Data State of the Nation report, 80% of respondents rated the usage of first-party data as critical or very important.
As the marketing industry adapts to center strategies around first-party data, the need for secure, efficient solutions to manage, leverage, and collaborate on data is clearer than ever.
Enter clean rooms.
