How do you connect with your audience in 2024? Just look at Fred again

Anybody who is looking to shake up their processes in a bid to connect with their audiences might benefit from looking at one of the hottest names in music right now.

Appearing on the latest episode of Mumbrella’s one-on-one podcast series amidst Fred again..’s recent whirlwind Australian tour, TEG CEO Geoff Jones called the UK artist and producer a “phenomenon”.

For those who missed it, Fred again.. first announced a surprise pop-up show at the iconic Sydney Opera House in late February, which saw over 145,000 fans queue for tickets and, predictably, sold out instantly. Soon after, the South London-born musician announced arena concerts in Sydney, Melbourne and the Gold Coast; within an hour, over 100,000 tickets were snapped up for the shows and over a reported one million fans queued on Ticketek, which TEG owns, trying to get their own.

“This guy is just something else,” Jones told podcast host Neil Griffiths.