How does… Vero work?
Each week, we ask some of the industry’s most knowledgeable boffins to break down industry jargon to help you through those confusing meetings and indecipherable conferences. Here, We Are Social’s Suzie Shaw explains how Vero – the latest social media platform on the block – works.
What is Vero?
Vero (meaning ‘Truth’) is a social media platform that launched in 2015 and has seen a sudden surge in interest as a competitor to Facebook. It promises an ad-free experience and a feed that is chronological rather than algorithmic.
It will be funded by subscriptions from users rather than the selling of users’ data, and you will see posts from friends in the order in which they were posted, rather than an order determined by the platform. Like Facebook in the good old days.
The platform has seen a surge of sign ups in the past week or two, but it has also been hit by controversy. More on that later.
The voice of reason. Thanks Suzi.
Yes, I’d Agree.
But I don’t think there would be a bulk migration of users from other social media’s is going to happen simply because Vero doesn’t have ads in it. It is true that majority of users are fed up with recent algorith changes by Instagram, but for sure Vero is NOT the next big thing!!!
If Google plus can’t bring down facebook, I don’t see any chance how Vero can do that to Instagram. Once the dust clears and the voices fade behind the curtain, people are going to go back to their usual lives in Instagram and Facebook! Lol!