How Gen Z is blurring the boundaries of business | Mumbrella360 video
In the closing session from June’s Mumbrella360 conference, PwC partner Megan Brownlow warns marketing to generation Z requires a major shift in the current way of thinking.
Gen Z – those aged between eight and 22 – are safety conscious, privacy aware and hostile toward advertisers. They’re “the product of the airbag generation”, warns Megan Brownlow during her closing keynote speech at the Mumbrella360 conference, which you can watch in full below.
“The safety aspect is interesting as it’s going to present a particular marketing challenge. It will be hard to get their data as they know how to use their privacy settings, they are pretty smart in that regard,” she says, noting “they are also pretty hostile to interruptive advertising”.
