How has the COVID-19 crisis shown that communications deserves a seat at the c-suite table?
‘We’re here for you’ may be how some brands are choosing to communicate throughout COVID-19, but others have taken more sophisticated approaches. Mumbrella’s Zoe Wilkinson speaks with industry leaders about how the pandemic will see communicators rise to the top and claim a seat at the c-suite table.
The COVID-19 crisis has seen some dramatic triumphs and failures of corporate communications.
We have seen supermarkets spring into action, introducing dedicated shopping hours for the vulnerable, additional hygiene and security measures to ensure staff and customers are social-distancing and keeping up constant communications with consumers.
On the other hand, we’ve seen brands simply spread out their logos to reflect social distancing, backtrack on customer policies and endlessly repeat the phrases ‘We’re here for you’, ‘In this together’, ‘Abundance of caution’ and, of course, ‘unprecedented times’.
Communications has long-fought to be more than just the department you turn to when everything is going wrong, so, are they now presented with an opportunity to do just that?
It’s about trust.
Destroy the knowledge is power concept.
Jacinda Adern does this extremely well and look how people have rallied to support her and the country.
Comms people talking how important comms is to the c-suite. Isn’t that like toddlers suggesting lollies are necessary in every balanced diet?