How imagery and media coverage influence our empathy for strangers

In response to the ongoing mission to rescue 12 boys trapped in a cave in Thailand, The University of Queensland’s Dan Crimston analyses the global media attention the situation has received.

Footage of 12 boys trapped in a cave system in Thailand has inundated our screens in recent days.

An international rescue effort is under way, which includes a team of specialists sent by the Australian government to assist with the safe recovery of the young soccer team. Highlighting the gravity of the situation, a former Thai Navy diver has died after running out of oxygen during rescue efforts.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.