How marketing and PR professionals can get the best out of their e-commerce clients this Black Friday and Cyber Monday
To get the most out of their e-commerce clients this Black Friday and Cyber Monday, marketing and PR professionals need to work closely with e-commerce operations and logistics teams, writes Auvie Consultants founder, Lyn Nguyen.
The Black Friday and Cyber Monday (BFCM) period is an exciting time for e-commerce brands. While it’s an opportunity to thrive, peak trade season also presents its challenges. For a seamless experience for all stakeholders, marketers and PR professionals working with e-commerce clients should ensure they are across all areas of the business. This will give them the upper hand when it comes to storytelling, issues management and long-term customer satisfaction.
Sync marketing and PR efforts with operations and logistics
A frictionless BFCM starts with understanding the operations behind your client’s business.
Marketers and PRs must stay in close communication with e-commerce teams so that promotional activities reflect current inventory levels and fulfillment capabilities.
