How MAC lipstick became (briefly) more popular than mac ‘n’ cheese

In this posting from the LinkedIn Agency Influencer program, iProspect Australia’s Diane Wong presents a case study of an Instagram posting that caught fire and had shoppers queuing around the block.

DIANE WONG

August 30, 2017 2:44

It all happened so fast: make-up brand MAC Australia posted on Instagram offering free lipstick for customers on National Lipstick Day.

No strings attached. This was picked up by online forums, news sites and various forms of social media within 24 hours.

? ANNOUNCEMENT! Tomorrow we are celebrating National Lipstick Day ???? Join us in-store for the ultimate beauty celebration! PS: there will be Lipstick giveaways! Note: Strictly whilst stock lasts on selected shades only. Available in M•A•C stores, David Jones Stores and participating Myer stores #MACLipsLipsLips

A post shared by M·A·C Cosmetics Australia (@maccosmeticsaustralia) on Jul 27, 2017 at 7:54pm PDT