How messaging is more than an extension of your call centre
In this highly evolved era of business, personalisation can make or break your customer relationships. For many marketers grappling with this problem, the emergence of messaging is solving a lot of tricky problems.
When Facebook conducted research that measured how well businesses thought they communicated with customers, and then surveyed customers asking the same question, the results were, perhaps, predictable. Roughly seven out of 10 businesses claimed they were doing a good job, while just two in 10 customers said they could get what they wanted from businesses.
The obvious question, then, is why is there such a chasm between companies and the expectations of their clients?
Facebook’s Sal Burns
Facebook gives people the power to build community and bring the world closer together.
