How Much Is It Worth?

April 24, 2015 12:30

Ever wondered what the real price of media is? Our weekly spot How Much Is It Worth reveals both the ratecard price and what agencies really pay for it.

This week’s How Much Is It Worth asks how much did it cost to take out: the main ad on the homepage of the Bureau of Meteorology website during this week of wild weather; how much the strategic placement by NRMA Insurance on the second page of the Daily Telegraph in the aftermath of the storms; a product placement deal on Masterchef; a half page ad in the Saturday Paper; and a live read by Sydney/soon-to-be Brisbane Breakfast shock jock Alan Jones?

$20 – The main ad on the Bureau of Meteorology website

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

2GB Alan Jones How Much Is It worth MasterChef NRMA product placement Saturday Paper Ten

2 COMMENTS

Anonymous 24 Apr 15

Great article – again! Love the series, thanks Mumbrella.
The BOM website is also available via open RTB, and when purchased that way the CPM can easily be single digit. ($4-$5, or lower even)
Wondering how Alan Jones’ live read compares to Kyle & Jackieo!

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Anonymous 24 Apr 15

Agree with other Anon, no way is the BOM site taking $800,000 a month in revenue from banners.

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