The Apple Watch launch carries a lot of lessons in user experience

You might not have the marketing budgets of Apple but Luke Brown argues there is no reason every brand can’t learn lessons from its focus on user experience.

With all the hype surrounding the launch of the Apple Watch there’s some lessons that all marketers can take out from Apple’s grip on brand experience.

And before you roll your eyes and utter, but we’re not Apple we don’t [insert size, budget, boring product excuse here], every brand can afford to take a good look in the mirror to see if it’s keeping pace with customer expectations.

User experience has always been Apple’s forte