How Much Is It Worth?
Ever wondered what the real price of media is? Our weekly spot How Much Is It Worth reveals both the ratecard price and what agencies really pay for it.
This week’s How Much Is It Worth asks how much did it cost to buy: a 30-second spot in Sunday Night; a page in a royal baby special edition; a pre-roll ad in Ten’s Shark Tank; an ad before the new Mad Max film; securing Iggy Azalea as a brand ambassador.
$38,000 – A 30-second TV spot during Seven’s Sunday Night
Sunday Night garnered some extra news coverage this week with reports of the current affairs program travelling with actor Hugh Sheridan to help him track down his brother missing after the tragic Nepal earthquake.
How much for one of those irritating postit note ads that vandalise the front page of the SMH? And how does a page in mx compare to a page in other papers?
“$125,000 – 60-second Cinema ad before Mad Max: Fury Road”
0h yeah, that’s why we stopped going to the cinema – half an hour of f***ing ads before the show.
Thanks for the reminder, Age of Ultron almost broke a four year boycott.
If you can buy $25 CPM Ten prerolls, i would like to buy it off you for $30…. all of them…
Mumbo this a great series. A look at the rates on Outdoor Advertising perhaps?