How newspapers can use Facebook to build their audiences
It’s not just about the number of ‘likes’ says APN’s Mark Furler but the way the platform is used that can increase a paper’s audience.
Facebook fans can be a fickle lot. Feed them garbage and they will quickly spit you out. And so they should.
Just as media companies have to continually evaluate the needs of an audience, social media champions need to see what people are really talking about.
News editors talk about the water cooler test. If people are going crazy about State of Origin, that has to be part of the conversation. If there is a local star on X Factor or The Voice, that’s in the mix.
Hi Mark,
Can you share the People talking about this figures that you reference?
So – how exactly do you monetise this? are you selling ads on Facebook? No.. so is this helping you to sell more copies of the sunshine coast daily…… if not you may actually have a problem and not an opportunity! if marketing people focus on spurious metrics and don’t know how to make money, they will soon become the dinosaurs of business.
zzz – A big part of our online growth strategy for our news sites is using social media well. Extra traffic on our websites means we can offer advertisers a bigger audience. Also many of our regional advertisers are looking to get into social media themselves. through bundling options we can offer them access to some of those audiences.
Quality posts is the crucial to invite the users to visit the web site, that’s what this web page is providing.