How Pacific is cashing in on podcasting
This week saw Pacific launch another podcast to its already hefty suite, a true crime investigation titled The Rock Star and the Nanny. Mumbrella’s Hannah Blackiston speaks to group content and brand director Louisa Hatfield to find out how the publisher is commercialising audio content and where it sits in Pacific’s wider strategy.
Pacific currently has 22 podcasts in the works. Some of them, like New Idea Royals, have created entire brands of their own, responding to the interests of hungry royal family fans.
Others, like Get Lippy, have created their own commercial success via sponsorships with big brands like L’Oreal.
This makes newly appointed group content and brand director Louisa Hatfield a very busy woman. Despite just a few months in the role, she’s already working towards lofty commercial targets for the next few years off the back of Pacific’s growing suite of podcasts.
Louisa Hatfield
