How people respond to brands in shopping centres
A study has found that people have a heightened emotional response to brands when they are in shopping centres.
The announcement:
SYDNEY – A new groundbreaking Neuro Imaging study conducted for the first time in the retail format, reveals strength of brands heightens in shopping centres.
The study will revolutionise the way advertisers think about retail media by capturing Shoppers’ emotional responses close to the point of purchase. It takes insights into Shopper behaviour one step further to discover their ideal neurostateTM and better understand the impact of advertising within Eye Shop centres. The project conducted by leading Out-of-Home media company EYE, represents another world first, and forms part of a global series followed by a UK study later in the year.
