How retail brands are using social media to improve performance
In this guest post, Tim Hill from Social Status explains how retail marketers can adapt the social media successes of big brands like Myer, David Jones and Boost Juice to enhance their Christmas strategy.
According to Sensis, Australians now spend more than half a day per week (12.5 hours) on Facebook alone, up four hours from last year.
The retail industry has arguably benefitted from this huge shift towards social media more than any other industry, due to the technological innovation at all points of the customer experience.
Whether it’s during the product research phase, to the actual purchase experience, to customer support and advocacy – social media has indeed transformed the retail industry.
Social Status has tracked more than 900 Australian retail brands in the run up to Christmas to understand what kind of content drives Engagement and which brands are performing the best on Facebook.
Ritson is going to love this fluff
You should have a look at the online wagering category to see how how to engage with customers – 1.4m engagements per month for one in particular 😉
Wow, 1.4m engagements a month. That’s around 45k each day – around one-fifth of one percent of Australia’s population each day.
Given that frequent gamblers constitute around 12% of Australia’s population, that’s about 1.5-2% of target. Something to be proud of eh.
what is the brand? we are taking bets in the office on the matter.