How SCA is set to bring the ‘heavy artillery’ to turn around Sydney numbers in 2023
Mumbrella’s Kalila Welch sat down with Southern Cross Austereo chief content officer Dave Cameron to wrap up the year that has been, and understand the radio group’s plans to bump its presence in the Sydney market in 2023.
The last 12 months have largely been a recovery year for Southern Cross Austereo (SCA), after a tough previous two years of “sheer exhaustion” just keeping people “on the air and broadcasting”, chief content officer Dave Cameron tells Mumbrella.
While Cameron acknowledges results have been less than ideal in the Sydney market, with the latest radio ratings putting Triple M and 2DayFM at less than half the total audience share of market leaders, he remains excited about the numbers SCA has seen over the past 12 months.
Dave Cameron, chief content officer, Southern Cross Austereo
I liked Steve Price and Australia Today (on DAB), I also like Mick and Triple M.
I stopped listening to Steve Price because of Natarsha Belling. A great news reader with a lot of talent who had opinions that made me start shouting at my radio in constant disagreement. I don’t want to do that while listening to Triple M! Please!
DC, is Mick moving to Sydney? Seems not if the Front Bar is on each week.
So the strategy for Sydney’s two lowest rating commercial FM stations is the same in 2023 as it was in 2022 – but adding Molloy to breakfast on MMM.
That’ll do it,