How selling ‘cane toad piss’ perfected a foolproof social media influencer marketing model
One of Australia’s leading social influencer agencies had its beginnings in the pre-Facebook and Instagram era, with a carton of beer and a guy named Dave from western Sydney. Almost two decades on, it still operates in a pretty similar fashion.
Back before everyone had Facebook and Twitter, and a generation prior to the launch of TikTok, a Sydney agency was quietly laying the foundations of what we now know to be influencer marketing.
And it all began with a Queensland invasion of New South Wales – and not a single internet activity.
Sharyn Smith and Katie Palmer-Rose from Social Soup.
