How The Brag Media’s ‘centre of culture’ strategy led to an Australian edition of Variety

The guest on today’s edition of The Unmade podcast is Luke Girgis, CEO of The Brag Media, which has quickly become the dominant publisher in the Australian music industry.

He talks to Unmade’s Tim Burrowes about how The Brag Media came about, why they eventually passed on buying Junkee, and how Variety will be the company’s bridgehead into the screen industry.

Transcript:

Tim Burrowes:
Welcome to unmade. I’m Tim Burrowes. My guest today is Luke Girgis, the CEO of Brag Media. Luke, welcome along. Now the reason for chatting this week is you’ve just picked up the Australian franchise of the very storied business title, Variety, and we will talk about that in a minute. But firstly, I’d love to just talk a bit about the story of Brag Media, because it feels like in a very short time, you’ve gone very fast. How do you tell the story so far?

Luke Girgis:
Well, before that, Tim, I just want to give you a bit of a credit for Unmade. How long have you been doing Unmade for?