How the retail media flywheel is crushing big media; How to win the REmade Awards

Welcome to a retail-media focused end-of-week edition of Unmade. Today: We ask our REmade Awards jurors what it takes to win. And we examine why the accelerating flywheel of retail media is hurting big media.

And further down, SCA and Pureprofile surge on the Unmade Index.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

• Member-only pricing for our HumAIn and REmade (October 1) conferences;