How to break a Honda: Howatson puts mower through extreme tests

Honda has dropped a lawnmower from a crane in a new campaign by Howatson and Company, in a bid to demonstrate the brand’s durability credentials to near-absurd lengths.

The “How to break a Honda” campaign shows the lawnmower put to a series of extreme tests, from being pulled by four opposing winches to being drowned in concrete, with the machine stubbornly refusing to quit each time.

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