How to build a Google Assistant platform, from someone who’s actually done it
Officeworks was the very first Australian retail brand to get access to the Google Assistant platform. Speaking at Mumbrella’s Retail Marketing Summit, the team detailed the trials and tribulations of playing guinea pig.
If you’ve been to a marketing conference lately, you will have heard speakers wax lyrical about how great voice is.
But while it’s all exciting in theory, the nuts and bolts of putting something as complex as a voice assistant together can leave marketers wondering if it’s really all worth it.
Matt Ware, head of operations at First worked with Daniel Gladki, head of eCommerce at Officeworks, and believes voice is worth the struggle. They worked together on Officeworks’ Google Assistant project, which officially launched in November.
