How to direct an ad featuring one car, one take and 4,000 litres of water
A creative comes up with a clever idea. Then director Miles Murphy has to make it happen. Here, he details the challenges with filling a car full of 4,000 litres of water for a Queensland Fire and Emergency Services ad.
I recently filmed an on online video for the Queensland Fire and Emergency Services for ad agency Ogilvy to highlight the risks of driving through flooded roads.
We put an actor in the front seat of a car, filled the car to the brim with water and got our talent to tell a harrowing true story of driving through flood waters. All in one take…
There were many challenges for this commercial, be it technical, visual and performance wise.
Miles Murphy [Edited under Mumbrella’s comment moderation policy]