How to launch a 90-year-old brand online

It’s always impressive when a ninety-year-old can traverse the internet without issue, and even more so when that ninety-year-old launches a digital website and content commerce hub.

Of course, we’re talking about that grand old dame The Australian Women’s Weekly, who celebrates her 90th birthday this year, and is now taking a huge leap into the brave new digital world with womensweekly.com.au – a dedicated digital home for the legendary print magazine.

It’s part of Are Media’s ambitious plan to “step up its investment in content verticals and accelerate its transformation to an omnichannel content business,” which has seen the magazine publisher build verticals across three categories: entertainment, fashion and beauty, and lifestyle.