How to make music that sells a brand
In this guest post, Abe Udy from Abe’s Audio explores the elements of a great advertising jingle.
In 2025, jingles are back.
While marketing trends constantly change, the power of a musical hook can never be ignored. Perhaps that’s why, in an increasingly noisy world, jingles and sonic triggers have become popular again. Before we go further, let’s clearly define the difference.
A sonic trigger (also called an audio logo or audio signature) is a very brief sound motif. It runs only 1-3 (but sometimes up to 5) seconds, and is generally designed to sit at the tail of a commercial and get stuck in your head. It is usually only an instrumental hook, but can include sung lyrics.
Netflix’s “Tadum’ is a great example of an instrumental audio logo.
how much of the success can be attributed to the huge media weights??