Howatson and Company cuts roles after Honda account loss

Howatson and Company has made several redundancies following a leadership reshuffle and the loss of its Honda Australia media account, Mumbrella can reveal.

Six Melbourne-based roles tied to Honda have been cut, 18 months after the agency secured the brand’s combined creative and media remit.

Soon after that win, Honda appointed a new CMO, Eva Barret, under whose watch the brand has since moved creative duties to Special Group and begun finalising a media review — a process that no longer includes Howatson.