Howatson and Company’s chief strategist departs

March 5, 2025 1:00

The chief strategy officer at Howatson and Company, Dom Hickey, will depart the agency after three years to take a career break.

Under her strategic leadership, Howatson has created a number of notable campaigns including Modibodi’s ‘I’m Dying Inside’, ABC’s ‘The Great Unsubscribe’, and Domain’s ‘Know What We Know’ with Rose Byrne and Bobby Cannevale.

She was responsible for building the agency’s strategic output, deepening relationships with clients, and contributing to industry recognition, including at the 2024 Mumbrella Awards.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.