Howatson+Co launch first work for GMHBA
GMHBA Health Insurance has launched its first brand campaign since appointing Howatson + Company in October.
The campaign was shot entirely on 35mm film by Pool Collective’s Matthew Thorne, and features real GMHBA customers, casting an empathetic light on the stories of everyday Australians to show that GMHBA protects its members for the life they choose, and the one they don’t.
In one spot, a tough-looking man sits down for tea with a woman, as it is slowly revealed he has a leg brace, and she is taking care of him. The Spot ends with the line “because tough isn’t always”.
Looks scarily similar to the UK’s ‘Like a Girl’ work that everyone uses as a reference.