Hoyts expands food offering

Hoyts has partnered with US ice cream company Ben & Jerry’s, opening a store at its Broadway complex.

“Hoyts wholly owns and operates the Scoop Store at Broadway […] We do believe there is potential to expand to other Hoyts Cinemas,” director for commercial and new business Matthew Liebmann told Encore.

The partnership with the Unilever-owned company is part of the exhibitor’s plan to enhance customer experience by expanding its food offering.

“Going to the movies is a fun experience and many of our guests like to treat themselves when they’re there. Ben & Jerry’s fulfils this need,” explained Hoyts’ general manager for food and beverage Matt Ezra.