Huawei targets youth in first major Australian marketing offensive
Chinese technology brand Huawei has launched its first above-the-line marketing campaign in Australia since launching as a consumer mobile phone brand in December last year.
The agency behind the campaign – which avoids using TV, instead opting for digital and outdoor to target youth – was the newly rebranded Arnold Furnace.
The campaign includes a competition run on social media called ‘Found Phones’, a new website and a PR push. PR was handled by Burson Marsteller and media by OMD.
This is great! Does anyone know who the did the artwork?
‘stalking’ – really?
Great works guys – looking forward to seeing more.
Nice insight. Nice execution.
Entertaining but ultimately generic insight. Nice art but I suspect that they need a different way to properly establish the brand.
Nice stuff Spicer and co…. grrrrrrr!
Love it! Awesome work.
That’s fantastic work. And congrats to the suit that I assume had to fight with the client to keep it simple.
the people who actually do what is said in the ads is a depressingly large quantity of the core target market. With cyber bullying as it is, this is like advertising a means to carry out what is said in the ads. Especially with those in the core target market, (and those younger) being susceptible to such messages.
and i really dont see how that is a good thing, do you?
And for the record, Im 19.. do i fit into this target audience?