Huffington Post to be Australian ‘market leader’ in three to five years says general manager
The general manager overseeing the international growth of the Huffington Post has rejected suggestions it is entering the Australian market too late, insisting it intends to become the market leader Down Under within three to five years.
Rumours have persisted the influential publication would enter the Australian market for the past two years. In that time competitors Buzzfeed and the Daily Mail have entered the local market.
Koda Wang, speaking to Mumbrella on the sidelines of the Australian Data Driven Marketing and Advertising conference in Sydney today, said: “Just because you’re earlier doesn’t mean you will win.
“It’s not about missing the boat. It’s about being not just the right site at the right time, but do you have the right audience, the right content and the right strategy.”
Oh good, because we don’t have enough News Limited publications in Australia.
Oh God, please don’t partner with Yahoo, News, Fairfax, Bauer, Pacific, Nine, Seven, Ten, or Mi9.
Did I miss any?
I’m not a fan but their headline today is quite striking “QATAR WORLD CUP OF HELL”
Luckily it links to The Guardian where there are proper journalists.
Business Insider, Buzzfeed and the Daily Mail have all been pretty disappointing. Haven’t really changed the media landscape or challenged the big outlets on the editorial side. I suspect HuffPo will be similarly underwhelming. Happy to be proved wrong on that though.
The Guardian’s national/political coverage is the one exception here. They have been doing a good job and sometimes outcompeting their rivals in terms of breaking big stories.
Well if they don’t partner with News Corp it will just be another site that the Australian can bag every Monday!!