HuffPost Australia to establish dedicated commercial team

HuffPost Australia, which is a joint-venture between The Huffington Post and Fairfax Media, is forming its own dedicated commercial team one year after the company’s local launch.

The Australian is reporting changes are being made to the company’s sales team after media buyer Dentsu Aegis declined to renew a sales deal on the same terms after being disappointed by the site’s local impact.

HuffPost Australia CEO, JJ Eastwood, said: “I’m excited to be taking HuffPost Australia to the next stage of its growth. The formation of a dedicated sales team is an important step in continuing to drive the commercial success of our business, reaching almost two million Australians a month according to Nielsen.”