Huggies pyjama pants – the secret weapon against bedwetting

Kimberly-Clark has launched a new campaign for Huggies DryNites pyjama pants.

The ad, created by Ogilvy, features a boy on a sleepover at a friend’s house. Before bed, he reveals his Huggies DryNites as his secret weapon and says he doesn’t need to worry about ‘yucky stuff’ like leaks in the morning.

The 30 and 15-second spots will run on national TV from this Sunday, supported by a digital campaign running across all young children’s websites in Australia and DryNites.com.au.