Hulsbosch creates new identity for low-sugar snacks range, Coles Joyful
Design and branding agency Hulsbosch has developed a new identity for Coles’ low-sugar nutritional snacks range, Coles Joyful.
The identity includes a Masterbrand logo with wordmark icon and a tagline, brand architecture, range positioning, new typeface and colour palate, tone of voice and specially created packaging design for the outer carton and inner wrapper product formats.
