Hungry Jack’s takes a reality check with Survivor Whopper challenge
Hungry Jack’s introduced its sponsorship of Australian Survivor into the show for the first time last night by offering competitors who had been surviving on beans and rice burgers as part of a reward challenge.
The Survivor integration is the first time the fast food chain has sponsored a reality show, previously knocking back a sponsorship of The Block on Nine.
Hungry Jack’s has been running in-store promotions since the start of the series three weeks ago and used last night’s reward challenge on Network Ten to reveal a new Barbecue Box, consisting of 18 burgers, which will also be used as a prize in a social media campaign set to run alongside the show this week.
“We actually briefed all the networks and when Survivor came up just the whole idea around the flame being so prominent in the show and fire is the symbol of life in the show and when your flame goes out you are eliminated…….… For us it was about: with Hungry Jack’s your flame will never go out because we are the home of the flame-grilled.”
Ugh! I think this statement gave me a stomach ulcer.
Starve people into positive product endorsement. That sounds about right when you’re trying to sell offal to fat people. A true low point in Australian marketing. Take junk food to paradise. Good one.
This one is taking utter bullshit to a whole new level. The food tastes like crap and the only living thing that would be seen in HJs is a trapped pigeon. Bless.
Such a ridiculous blast of product placement! Australian TV really is the lowest of the low! This is actually quite good brand integration though – don’t hate the players hate the game.
Interdasting. Rohan from survior was actually on a HJs ad years ago
Thought this was a great integration and left me Hungry for Jacks… good on you Shivs!
I too quite enjoyed the integration though from a consumer perspective I’m pretty sure it was more about the Hungry and less about the Flame.
What an icky statement about the “flame”…….. Need to have a shower after that line.