Hungry Jacks says ‘keep it real’ in action film spin off campaign

August 23, 2017 8:54

Hungry Jack’s has launched a brand campaign ‘Keeping it Real’ in a 60 second television commercial inspired by Australian drama films.

Created by Clemenger BBDO Sydney, the ad opens with a man receiving his hipster burger as a burger phone rings with a mysterious voice telling him to “look at the plate in front of you, are you seriously going to eat that? You’re not like them are you Patrick”.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Clemenger BBDO Sydney Hungry Jacks

2 COMMENTS

Jan Winser 25 Aug 17

These ads are pathetic. Apart from the fact that we have to endure them every five minutes in the ad breaks, to have a young idiot running the gauntlet, being hit by a car, just to have a hamburger is just the last straw. Wish I had the money that you must be paying the idiots to think up these ridiculous ads. I wouldn’t go to Hungry Jacks if you gave them to me free.

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corey j 27 Feb 18

shut up stop complaining dont click on it if you dont like it

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