Hyundai Accent sponsors Sydney party

Korean carmaker Hyundai is sponsoring a Sydney music event featuring Aloe Blacc and Marvin Priest as part of its ‘New Accent, New Motion’ campaign for the relaunched Hyundai Accent.

Called the The New Motion Party, the event has been organised in partnership with Sony Music and Universal Music Australia.

The event is part of a campaign that includes branded content and a Facebook page where consumers can enter a competition. The deal was brokered by Initiative.