Hyundai Sante Fe targets families with digital push
Hyundai has focused on digital media promote its new SUV, the Santa Fe.
The campaign centres on the experiences of three different families test-driving the Hyundai Sante Fe, which are revealed in videos on the brand’s Facebook page.
The campaign also sees the Korean carmaker partner parenting website Kidspot to sponsor its ‘Best of’ awards as well as run advertising on mamamia.com.au.
Sticking a camera inside a family car and expecting to make a good ad out of the footage is about as likely as alchemy. This proves the point. It’s just lazy and a complete waste of clients money, even if it did look cheap.
To be fair the spots hit the mark as far as the target demo is concerned. They show real families… And the results are kind of sweet.