‘I don’t see any significant change happening’: Indigenous-Australian agency launches talent division to improve diversification of voices
Indigenous Australian-led creative consultancy Campfire X has launched an Indigenous talent service for both on-screen and behind-the-scenes, but co-founder, Peter Kirk, tells Mumbrella that he doesn’t expect to see much improvement in the diversification and inclusivity of Indigenous voices in the advertising industry – unless more is done to change the measurements of success.
Headed up by Campfire X’s Jodi Shannon, the new talent division aims to bolster Indigenous talent by providing guidance and opportunities to enhance their identities and voices. Not only is Campfire X focusing on on-screen talent, it will also work with designers, creatives, directors, and more to improve inclusivity across the entire creative process.
“This is what creativity is all about,” Kirk told Mumbrella. “It’s about having diversification of ideas, and we found that just wasn’t really happening.”
And there it is, budget allocation.
Why should there be different levels of measurement? There is an industry standard that should apply to everyone in that space. We need people and industry to come together, not create different expectations and measurements.