‘I look forward to the day that we no longer need to mark IWD’: Is International Women’s Day tokenistic in adland?
As International Women’s Day rolls around every year, and the cupcakes come out to play, the same conversations are being had: Despite a nice day celebrating us, there is still so much to be done to see real workplace equality.
A number of female creatives and agency leaders spoke to Mumbrella’s Lauren McNamara on the challenges they face in the industry, and how International Women’s Day can be better used as a catalyst for change.
Mumbrella asked three questions this year:
- What being a female in a typically male industry is like;
- What this year’s themes, ‘Inspire Inclusion’ and ‘Invest in Women’ mean to you; and
- How International Women’s Day can be better used and understood to create change.
Simple, right?
Here’s what these strong, kick-ass women had to say.
I don’t know how to start this conversation – but many of the best pr and earned agencies in Australia are founded by and owned by women. Keep left thrive Housman and on and on and on
Are they not creative agencies too?
There would be way more female owned creatives agencies in Australia than male owned if we were able to see them as creative too