‘I put all my skin in the game’: Ebiquity CEO Ruben Schreurs on overseeing the world’s top brands

Hal Crawford

August 15, 2025 11:56

Meta could surprise the world by buying an agency holdco or integrating with streamers like Disney or Netflix, according to the CEO of global performance consultancy Ebiquity.

Ruben Schreurs sat down with Mumbrella for a wide-ranging interview that ran the gamut from agency disruption, to advertiser news avoidance, Elon Musk, outdoor, the rise of Publicis and a personal attack on Schreurs that almost cost him his life.

The full interview is available to listen to on the Mumbrellacast. Sign up to the Mumbrella daily newsletter to be notified when an episode drops, subscribe (for free) through any podcast service (Spotify, Apple, iHeart), or listen right here on Mumbrella using the online player (below).

Ebiquity, which is publicly listed in London, is employed by big brands to ensure the effectiveness of their advertising investment. It says it works with 75 of the world’s top 100 brands, overseeing around US$160 billion (A$246b) in marketing spend.

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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