‘I wanted something meaningfully different’: Alex Sol Watts joins Poem

June 6, 2024 9:29

Independent comms agency Poem has welcomed Alex Sol Watts to head up strategy and social.

Speaking exclusively to Mumbrella, Watts explained the move comes as the agency looks to refocus on social and cultural-first thinking.

Watts joins following a period of strategy consulting, after a stint at indie creative agency Bullfrog as partner. During his time there, Watts led the agency’s expansion into Sydney. Prior to that, he spent nearly three years as Ogilvy’s head of social from 2017-2020, before moving to DDB in the same role from 2020-2022.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.