‘I would never advertise on radio again’: Sam Wood

Heading:

“Dense reality TV star has an opinion on brand awareness stuff”

Sub Heading:

“Sam Wood sez facebook is great coz u can measure it”

Dude. check this out… perhaps what you popped in what was likely to be an over-written 30 seconds wasn’t delivered to your clients…. how is that for transparency?
https://www.productreview.com.au/p/28-by-sam-wood.html

Who was the agency? What type?

Somebody might want to check the latest Effie’s paper for 28 by Sam Wood.

The agency that entered it claimed radio drove outstanding results.

Let’s hope for the Comms Council’s sake it doesn’t win anything on Thursday evening…..

A bit of last click attribution going on here maybe…

It should be ‘radio doesn’t work for health advertising’ – dangerous assumptions in there.

Very in favour of in-house movement.

So radio doesn’t work because its not trackable & digital is… yet another case of marketers thinking they understand media and ragging on agencies because of it. Anyone can drive quick results for a small brand through BTL digital. We’ll see what happens when their growth stagnates and they have no idea how to build their brand. Also, a bit of an irresponsible headline don’t you think?

Says a lot about the credibility of this Mumbrella event when a ex-bachelor is given a soapbox at a marketing event. It’s crazy how people will click to your site when they are on the Facebook or ” the Google”, but won’t instantly go to your site when they are driving, almost like it’s against the law to be on your phone while driving, almost like radio is for top of mind awareness.. you aren’t a marketing god to realise that performance channels drive performance.

Yet he begs for airtime on any show that will let him on.

Hmm, a fascinating insight from a business owner who unabashedly isn’t a marketing expert and whose own ‘brand’ was launched through traditional media…

My usual response to someone who tells me that radio doesn’t work is, “you mustn’t be using it correctly.”
Radio works just fine for us.

Spreadsheet Jockey

This is a little rich coming from a guy who uses radio to his advantage when he has a book to promote or something he’s involved in.
Do a simple search on this joker, he’s been on every major radio station in Australia at one time or another to promote himself and what he does. This is the thanks we get for giving him airtime? Cut this guy off.

Sam’s brand came very late to the piece and there were already a number of leading (more well known) celeb get-fit-fast programs – also advertising on radio. Probably not radio’s fault…

Spent money having an agency on retainer? He even considered spending millions on radio advertising? Unlikely for a person who had people calling half of Australia trying to get anything for ‘free’ or ‘contra’ for him and his girlfriend.

Sigh… Radio isnt effective, but that doesn’t stop him from begging to be on all the major breakfast shows..

Gotta love it when a B grade celeb thinks that because they can see a click or a “like” its a sale.

I bet TV, Newpapers, Mags, Outdoor, Cinema etc doent work either!

I think the lesson here, is to take media strategy advice from an ex-Bachie with a grain of salt

Sorry i missed this event. Sounds like there were some big insights.

Is this a comical joke?
His core advice is to not change 40 things at once when marketing online but one thing at a time, to assess it’s impact.
We’re talking about the most BASIC strategy here that a high school student would already know.

[Edited under Mumbrella’s comment moderation policy]

Bless.

This part is ironic – “Wood also warned against shady operators in the digital media and marketing space, who claim to be experts in business growth and transformation”

I guess Mr Wood knows a lot about something, which is just as well, because he certainly appears to know nothing about radio advertising.

Radio is one traditional medium in this ever changing world, where you can still get value for money and spectacular advertising results. But it must be crafted specifically and placed right, or it is like burying your campaign in the bush.

I have never heard of this clown but I can tell you at least 5 brands that I heard on the radio on the way into the city this morning. I wager his business will be extinct within 5 years, whilst radio will live on.

Based on her previous articles, there will be numerous omissions, mistakes and twistings of fact to get clicks. The black dress #metoo article being a perfect case in point.

One week of ‘branding’, 15 sec spots.

@awkward
Maybe you should wait to read the paper and judge for yourself. And if you were an Effie judge you’ve kind of done the wrong thing commenting and prejudicing a fair an honest entry.
Sam Wood is a tool. You’re just vindictive.

I had some jokers telling me I needed a website, some digital ads, some likes, some tweets, a social media presence and an influencer.

Tried it – didn’t work.

I then advertised on radio and things worked out just fine.

Cool mate, So what’s the purpose of appearing on every breakfast show that will have you?

All those with Adex, check out his spend for the last 3 years by media. Interesting……