IAB CEO resigns to take role at Nielsen

CEO Paul Fisher has resigned from the Australian online industry body Interactive Advertising Bureau to take a role at research company Nielsen.

Fisher will leave in early 2013 to become Nielsen’s managing director of media in Asia Pacific, the Middle East and Africa, and will also be responsible for Nielsen’s range of media measurement solutions in the region. Fisher was at the helm of IAB during its search for, and appointment of a preferred supplier to standardise online metrics for the advertising industry.

The lengthy tender process ended when Nielsen was selected as the successful supplier.

Other providers who submitted a response included Colmar Brunton with Gemius, ComScore, Roy Morgan Research with Effective Measure, and Vizisense.