F.Y.I.

IAB establishes Mobile Advertising Council

October 17, 2011 10:23

The IAB (Interactive Advertising Bureau), a trade association for online advertising in Australia, has established the Mobile Advertising Council (MAC).

The announcement:

IAB Australia today announced that it has established a Mobile Advertising Council (MAC). The Council, which is the fourth working group to be established by IAB Australia, will include representatives from IAB members, as well as AIMIA and the MFA.

MAC will join IAB Australia’s Measurement Council; Standards and Guidelines Council; and Research Council, all of which were launched in early 2009. Each of the IAB Councils shape the policy and initiatives of the IAB to achieve the core objectives and address key issues the interactive advertising industry is facing in Australia. They set annual programs of work, create and implement key projects, working with partners to deliver tangible growth outcomes to the industry.

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