IAB Awards shortlist revealed

The shortlist has been announced for Australia’s revamped Interactive Advertising Bureau Awards.  

A total of 16 agencies are on the list, with joint entries from ZenithOptimedia / RMG/ JWT leading the pack with four spots. The winners will be announced on July 9. 

Professor Mark Uncles, the judging chairman, said: “On the whole, the typical entry was more persuasive than in previous years. In most submissions there was a genuine attempt to show a clear link between initial business objectives and digital strategies, and there was evidence to follow this through in terms of results, be it in terms of building awareness, driving search, increasing sales, or securing effectiveness and efficiency gains for clients.”

Paul Fisher, CEO of the IAB, who masterminded the new format, said: “Not only has the number of entries increased spectacularly on last year, but now we know the quality has also been outstanding. It is especially encouraging to see that three quarters of the finalists are from the FMCG sector – a sector which is yet to fully embrace online advertising in Australia.