IAG assigns Thinkerbell to creative project for CGU

February 19, 2021 11:26

IAG has allocated a creative project for insurance business CGU to Thinkerbell, Mumbrella can reveal.

Thinkerbell was appointed to IAG’s public relations account in 2019, making it the agency’s first standalone PR client.

IAG chief marketing officer, Brent Smart, told Mumbrella in a statement that the appointment of projects within the group’s agency roster is standard procedure.

“For an upcoming CGU project we briefed a number of the agencies we work with, as we often do, and we will be working with Thinkerbell on that project moving forward,” he said.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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