Brent Smart

Is Telstra the poster child of doing ‘more with less’? 1

‘I’m genuinely speechless’: Telstra and BMEOF take home Grand Prix at Cannes

Telstra launches ‘Into Art’ to help Aussies engage with the arts, via Bear Meets Eagle On Fire and +61

Telstra reminds moviegoers to put their phones on silent, via new films from +61 and Bear Meets Eagle On Fire

From Malmö to Miami: The full Mumbrella360 program revealed

‘The elegance of the execution reinforces the message’: +61 delivers Telstra’s most aesthetically pleasing campaign to date

‘There’s nothing worse than lazy marketing’: These are the Mumbrella podcast episodes you loved hearing in 2024

Live from Compass Sydney: ‘Weaponised procurement’, tax-dodging platforms and the AI gold rush; SEN ready to play

A singing donkey stars in Telstra’s 2024 Christmas campaign, via Bear Meets Eagle On Fire and +61 6

Whether you love or hate the new Telstra work, the lesson for the industry is to not be stubborn or ignorant 7

‘Splitting creative and media. It’s the dumbest thing we ever did’ 6

‘If you want to change how people feel about your brand, you have to change how the brand feels’: Telstra launches new platform 4

Telstra boosts new subscribers on the back of unique ad campaigns

Telstra’s AFL partnership grows, naming rights added for draft and Rising Star Awards

Mumbrella360: ‘The desk is a really dangerous place to do marketing from’ – Telstra’s iconic campaigns thrive on grassroots strategies

‘Be hard on the work, kind to the people’: Telstra CMO Brent Smart issues call out to industry

‘They’re kind of built to kill ideas, right?’: How Telstra CMO Brent Smart influenced creativity at corporations